Meet Will Galloway

Founder | B&G Entertainment & Hospitality

Helping Hospitality Businesses Become Local Destinations

Hospitality isn't just my profession—it's been a major part of my life for nearly two decades.

Over the years, I've worn many hats: business owner, venue operator, event promoter, DJ, musician, marketer, website developer, SEO strategist, consultant, and community builder. Every one of those experiences has given me a different perspective on what it truly takes to build a successful hospitality business.

Unlike many consultants who have only worked behind a desk, I've experienced this industry from the inside.

I've promoted live events for more than 15 years, owned and operated a live music venue, booked artists, managed entertainment calendars, developed marketing campaigns, built websites, improved search visibility, and worked directly with business owners to solve real-world challenges. I've seen firsthand what it feels like to invest in an event that doesn't meet expectations, struggle to fill slower nights, manage tight budgets, coordinate vendors, and create experiences that keep customers coming back.

Those experiences shaped the way I approach consulting today.

I don't believe hospitality businesses need another company selling generic marketing packages.

They need a strategic partner who understands how every part of the business works together—from entertainment and customer experience to operations, digital marketing, local SEO, and community relationships.

That's why I founded B&G Entertainment & Hospitality.

My mission is simple: help bars, breweries, restaurants, lounges, music venues, hotels, and entertainment businesses become destinations people remember and return to.

Every recommendation I make is grounded in practical experience, thoughtful strategy, and a commitment to helping businesses grow in a sustainable way. Whether we're creating a recurring entertainment program, improving a website, strengthening a Google Business Profile, implementing AI-powered workflows, or developing a long-term growth plan, the focus is always on helping owners create measurable improvements that support their business goals.

Beyond consulting, I'm also deeply connected to the music and entertainment community. As a DJ, musician, event promoter, and member of the Recording Academy, I've spent years bringing people together through live experiences. Those relationships continue to shape the way I think about community engagement, customer loyalty, and creating memorable hospitality experiences.

Before entering hospitality full time, I built experience in manufacturing, logistics, operations, and customer service through positions with MillerCoors and the United States Postal Service. Those roles reinforced the importance of consistency, efficiency, communication, and delivering a positive customer experience—principles that remain part of my consulting approach today.

What makes B&G different isn't just the services we offer.

It's the perspective we bring.

I understand hospitality from multiple viewpoints: the owner, the promoter, the entertainer, the marketer, the customer, and the operator.

That allows me to see opportunities that are often overlooked and develop strategies that connect marketing, operations, entertainment, technology, and customer experience into one coordinated growth plan.

My goal isn't simply to help businesses host better events or improve their online presence.

It's to help build stronger businesses, stronger communities, and places that people genuinely want to visit again and again.

My Philosophy

I believe the most successful hospitality businesses don't just serve food, drinks, or entertainment.

They create experiences.

They build relationships.

They become gathering places for their communities.

That's the kind of business I want to help you build.

Areas of Expertise

• Hospitality Growth Strategy

• Business Development

• Bar & Restaurant Consulting

• Brewery Consulting

• Entertainment Programming

• Live Music & Event Promotion

• Venue Operations

• Website Development

• Local SEO & Google Business Profile Optimization

• Digital Marketing Strategy

• AI-Assisted Business Systems

• Community Partnerships

• Customer Experience Strategy

• Event Production & Planning

• Brand Development

Let's Build Something People Remember.

Whether you're launching a new concept, trying to increase weekday traffic, strengthen your marketing, improve your customer experience, or grow into one of your community's favorite destinations, I'd love the opportunity to learn more about your business.

Schedule a Complimentary Venue Growth Assessment and let's talk about what's possible.